Amazing work! you understand your brand to the highest level. Here's how to continue elevating it
Let's elevate Elevate me now!the situation
Frankly, you’re brand-fabulous.
You understand your brand message. You share your brand message, probably daily – or multiple times a day. You attract the perfect people to work with, and there’s a steady stream of soulmate clients coming through your business.
You have high-quality problems, if any; too many clients to handle, not enough hands on deck, perhaps a few basic niggles with your visual brand that are juuust starting to impact on your bottom line, but you don’t have time to handle them. Perhaps you’re just looking for that perfect service provider to team up with to ensure that everything gets done to the standard that you need.
Adept and consistent, it’s taken you a while to get here, but you know there’s always a next level to get to. Ambition is your sustenenace.
Ways to elevate your brand
create ongoing relationships with trusted brand service providers
You absolutely need the best quality help with your business and brand in order to continue your brand elevation.
The best kind of brand service providers care for you and your brand almost as much as you do. They know what you need – in fact, they aren’t just “another service provider”, they’re trusted team members. These people are exactly the kind of people you would get advice from for a particular issue or situation, and crucially, you trust their responses.
Creating a relationship with a brand service provider, like a web designer, developer, photographer, copywriter, social media manager etc. is key to ensuring that your brand has true consistency and congruency – the MOST important aspects of branding.
But there are also service providers who are great technicians but not quite consultants. They get the job done, but they don’t jump in with suggestions or additions that would potentially be massively valuable.
Where you are in business, you need to be constantly striving for trusted consultants over technicians, and when you find the consultants, you’ll want to make them BBFFs (that’s Best Brand Friends Forever).
ONE ACTION YOU CAN TAKE IN THE NEXT 24 HOURS?
Spend 10 – 20 minutes and look at your current team of service providers. Who is truly bringing the value, and who is doing the work well, but perhaps lacking in something (customer service, time management, valuable ideas). You need to ensure that everyone on your team is executing at the level you need it, so make a decision to either have the awkward conversation with the service provider keeping you tethered to a lower level, or find a new service provider.
While you’re considering your current team, take a look at your brand as a whole and consider if there’s any areas that you could have another helping hand in. I offer select clients annual and seasonal branding photography sessions, so they have a constant, up-to-date bank of contextual stock, documentary images and portraits that can be used on all content marketing. I also have a select group of people I can suggest for other areas of branding development. Want in to my private circle of recommendations? Email your details to me here.
What next?
Looking for even more to up your branding game? Here’s how I can help you show up even more: