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Online business shit I can do without

I’m a-gonna rant lyrical for a few minutes here, so please bear with me. I would say usual programming will recommence, but consisering I have no usual programming schedule, you might just have to get used to my slightly rant-filled posts.

I’ve been working on the online space now for 6 years. Long enough to get to know a lot of trends in the industry, and long enough to know who and what to avoid, and the fact you won’t earn 6 figures while you curl out a monster turd in the bog. But the frightening shitness of how women are marketed to (AND how they’re marketing) is preposterous. Starting with (but certainly not ending with)…

The Ridiculous feminising of names

Ohhhh, I get it. You’re a mother AND an entrepreneur, so yeah, mumpreneur. And ohhhh, you’re heart-centred and you lead with your soul, so that makes you a heart-centred soulpreneur. And of course, you’re the boss AND a lady – a ladyboss! Oh how quaint! What are the odds!?

Look, I’m calling SEVERAL PILES OF HORSESHIT ON THIS. Let’s take “mumpreneur” as a starter-for-ten. You’re an entrepreneur who happens to be a mum. BUT being a mum has no impact on your ability to have a business – and I’m not talking about the juggling of kids and family with the day-to-day running of a business (relatively-to-really-fucking-hard), but to have a business in the UK at least starts with a) a decision that you want to run a business and b) filling in a few forms (pretty easy).

Women without kids are what? Maidenpreneurs? Nonmumpreneurs?? NOT -ONE-PERSON-HAS-ENTERED-THE-WORLD-THROUGH-MY-VAGINAL-PASSAGEPRENEUR?!?!?!! Why stop at kids – heck I’m a MARRIEDPRENEUR! That’s totally a fucking thing,right?

And those heart-centred fempreneurs? Uh, sounds like a wank-focused shitpreneur name to me. How you run your business doesn’t dictate that you can run one.

Look, if you were employed in a job, does that make you a “femployee”?! I don’t fucking think so.

The word is “entrepreneur”. Men don’t call themselves “dadpreneurs” or “manpreneurs” or “manboss” or “dick-centred cockpreneurs” because firstly, weird, and secondly the fact that they’re fathers or men or are in possession of a penis has no bearing on the fact that they can run a business.

The fact you identify as a female (and let’s not pretend this is more of a middle-class, white, cisgender trend), or have given birth (and deal with intricacies of running a business and raising kids), or are soulful or spiritual have no bearing on how enterprising you are. Why do we need to make special little soft girly names for non-gender-specific roles? It sounds like the term “entrepreneur” is a cisgender white “man’s” thing, in the same way blue is a “boy’s” colour. WHICH IS A COMMON-OR-GARDEN BAG OF DICKS.

You’re an entrepreneur, or a business owner, or a boss. Gender has nothing to do with it.

Ahhh, that feels better now.

Here’s a picture of a leaf shaped like a heart. You’re welcome.

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