When Rachael contacted me to talk about brand photography for her yarn and fibre business Cat & Sparrow, I took one look at her website and realised that this was a woman who loved colour and creativity and that we definitely needed to work together.

A client match made in colour heaven!

Rachael has been running Cat & Sparrow for a few years, initially with a business partner when she lived in Australia, and now she runs the British and European arm of the brand.

The colours and quality of the yarn that Rachael designs are exquisite, and she has an amazing stash of beautiful raw material wool that she dyes in her home studio.

She lives and breathes creativity, and part of the brand shoot was dedicated to showcasing her skills in knitting, spinning, weaving, dyeing.

Another part of the shoot was to capture a slightly different aspect of Rachael’s life; her other life as a proofreader and technical editor. She needed photos that came across as fun and professional for the different style of client that came to her proofreading website.

My goal was to capture Rachael as someone creative, artistic and colourful, but not in the standard rote poses that do the rounds. Her beautiful yarns and time-honoured passions were central to the brand, so I decided to take more of a documentary approach with minimal direction, allowing Rachael to feel completely comfortable and capturing every image that she needed to share her business with the world.